The producers and consumers are, though engaged in different practices, members of a larger community that has a consensus around certain values. One of these values is the health and well-being of its members […]. If one side of the negotiation violates these values, they can lose the negotiation, provided the community has the power to exclude them if they refuse to concede. Law is one way to try to do this.
Social Linguistics and Literacies: Ideology in Discourses
James Paul Gee